Our socks are made from a premium bamboo-viscose blend that’s softer, more breathable, and more sustainable than cotton. They’re reinforced for durability and designed to deliver luxury-level comfort at the lowest price possible.

Bamboo is naturally soft, moisture-wicking, and odor-resistant. It’s also a more sustainable resource than traditional cotton, requiring less water and fewer chemicals to grow. That means better socks for you, and a smaller footprint for the planet.

We sell premium bamboo business socks for around $10 per pair (or less if you bundle) - comparable in quality to socks that normally retail for $25–40. We do this by keeping margins low and passing savings directly to our customers.

As we grow, we plan to reinvest in keeping our socks as affordable as possible, and bringing out new high-quality products for the best price.

Our trusted manufacturing partners are in China. They have been painstakingly selected to ensure product quality, ethical business practices and sustainability certification.

As of right now, yes! Having a very select set of products allows us to ensure quality remains top notch while keeping costs as low as possible.

As our business grows, we will look to expand our range to include other sock options, and potentially other products all together - as long as we do not have to compromise on product quality or exceptional value for our customers.

In short, we don't really make money on our socks. We follow a “scale economies shared” model: as we grow and achieve efficiencies, we pass those savings back to our customers. Instead of building in large markups, we aim to sell products at near cost. This allows us to build a loyal and delighted customer base creates a virtuous cycle - more sales → greater scale advantages → lower costs → lower prices/more products → delighted customers → more sales... and so on.

Socks are just the beginning. Our vision is to become the world's most trusted retailer of premium essentials for incredible prices.